The Badminton World Federation (BWF) recently renewed its partnership with HSBC. Infront Pan Asia Managing Director David Nivelle discusses how the agreement is the culmination of a successful commerc...

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Behind the scenes of Paralympic production: Delivering world-class coverage for a multi-sport event

Three reasons why the sports industry should care more about environmental sustainability

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David Nivelle

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Badminton’s burgeoning growth appealing to global audience

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Why companies invest millions in sponsorship and what they get in return

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