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Francesco Alivia

Francesco Alivia
Marketing Manager | Sponsorship, Strategy, Digital Activations & eSport at Infront Italy.
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Recent Posts

Sports Sponsorship Sports Marketing

Out of the box - designing brand activation for esports

From luxury watches and energy drinks, the esports ecosystem is a space where all kinds of brands can make a big impression with fans.

Sports Sponsorship Sports Marketing

Opportunities for brands and rights holders from a growing esports audience

The esports audience is expanding rapidly, accelerated by the impact of COVID-19. Understanding what makes this younger audience tick is key to securing new growth for rights holders and brands.

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