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Sustainability is transforming from a buzzword into a critical mission for the survival of winter sport, especially in the face of climate change. This reality is forcing sports organisations not only...

Würth has a longstanding history of supporting winter sports, partnering with global events that celebrate endurance and precision — qualities that align perfectly with their brand.

New partnership with World Athletics latest step in broadcast collaboration Zug, Switzerland – Infront has been appointed by World Athletics to lead international media rights sales for the World Athl...

The Paralympic Games, with its extensive schedule, multi-sport format and inspirational stories, presents one of the most complex production challenges in the sporting world. For broadcasters and prod...

Sustainability is no longer a buzzword – it's a necessity. The sports industry, with its global influence, has the power to drive meaningful change. But sustainability in sports isn’t just about being...

More than 240,000 participants from over 11,800 companies registered for 18 B2Run events, the BASF Company Cup and the MOPO Team Relay Race in Germany, smashing the previous record from 2019. In addit...

Shaquille O’Neal once said that him shooting 40% at the foul line was just God’s way of saying nobody’s perfect. Whilst Shaq may have had some weaknesses, he knew how to play to his strengths, like th...

In today's fast-paced sports industry, sponsorship remains a game-changer for both brands and sports organisations. It bridges financial gaps for teams and events while offering brands unique opportun...

Delivering live sports broadcasts to millions is no easy feat at the best of times. There are a multitude of aspects to consider when contemplating just one game at one venue. So, when it comes to mul...

The Italian Open is one of the biggest events in the European golfing calendar, and the 81st edition promises to be spectacular. But delivering such a large-scale event involves coordination between m...