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Biathlon is rapidly evolving. To explore how these changes are transforming sponsorship and fan engagement, we spoke to Max Cobb, Secretary General of the International Biathlon Union (IBU). Cobb shar...

Advertising in sport has evolved significantly from static banners to sophisticated, dynamic solutions that help brands engage fans. Virtual advertising has become a crucial tool, allowing brands to t...

Virtual advertising has ripped up the playbook for brands wanting to connect with sports audiences, removing the necessity of huge budgets and relevance to only part of an audience. For gaming and bet...

Drone technology is now ever-present in sports broadcasting; birds-eye shots pepper highlights and sizzle clips from pitch to court to piste. This is not new territory.

Sustainability is transforming from a buzzword into a critical mission for the survival of winter sport, especially in the face of climate change. This reality is forcing sports organisations not only...

Würth has a longstanding history of supporting winter sports, partnering with global events that celebrate endurance and precision — qualities that align perfectly with their brand.

New partnership with World Athletics latest step in broadcast collaboration Zug, Switzerland – Infront has been appointed by World Athletics to lead international media rights sales for the World Athl...

The Paralympic Games, with its extensive schedule, multi-sport format and inspirational stories, presents one of the most complex production challenges in the sporting world. For broadcasters and prod...

Sustainability is no longer a buzzword – it's a necessity. The sports industry, with its global influence, has the power to drive meaningful change. But sustainability in sports isn’t just about being...

More than 240,000 participants from over 11,800 companies registered for 18 B2Run events, the BASF Company Cup and the MOPO Team Relay Race in Germany, smashing the previous record from 2019. In addit...