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Infront

Infront
Infront is a leading sports marketing company managing a comprehensive portfolio of top properties. Infront covers all aspects of successful sporting events, including the distribution of media rights, sponsorship, media production, event operation and digital solutions. Headquartered in Zug, Switzerland, Infront has a team of more than 1,000 staff working from over 40 offices across more than 13 countries, delivering 4,100 event days of top class sport around the world every year. In 2015, Infront was integrated into Wanda Sports Group, part of Chinese conglomerate Dalian Wanda Group.
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Recent Posts

Sports Sponsorship Sports Marketing

"Engagement naturally enhances sponsorship" - Q&A with IBU Secretary General Max Cobb

Biathlon is rapidly evolving. To explore how these changes are transforming sponsorship and fan engagement, we spoke to Max Cobb, Secretary General of the International Biathlon Union (IBU). Cobb shar...

Sports Sponsorship Sports Marketing

Virtual advertising in sport: Smarter strategies for brand engagement

Advertising in sport has evolved significantly from static banners to sophisticated, dynamic solutions that help brands engage fans. Virtual advertising has become a crucial tool, allowing brands to t...

Sports Sponsorship Sports Marketing

10 reasons why virtual advertising in live sports is a winning play for gaming brands

Virtual advertising has ripped up the playbook for brands wanting to connect with sports audiences, removing the necessity of huge budgets and relevance to only part of an audience. For gaming and bet...

Sports Broadcast Production

Flying high with drone filming at sports events

Drone technology is now ever-present in sports broadcasting; birds-eye shots pepper highlights and sizzle clips from pitch to court to piste. This is not new territory.

Sports Sponsorship Sports Event Management Sustainability Champions of Change

Behind the scenes of sustainability in winter sport: Tackling challenges and driving change

Sustainability is transforming from a buzzword into a critical mission for the survival of winter sport, especially in the face of climate change. This reality is forcing sports organisations not only...

Sports Sponsorship Sports Marketing

Q&A: Würth’s winter sports sponsorship and the value of brand involvement in sport

Würth has a longstanding history of supporting winter sports, partnering with global events that celebrate endurance and precision — qualities that align perfectly with their brand.

Sports Marketing Sports Media Rights

Infront secures international media rights for new World Athletics Ultimate Championship

New partnership with World Athletics latest step in broadcast collaboration Zug, Switzerland – Infront has been appointed by World Athletics to lead international media rights sales for the World Athl...

Sports Broadcast Production Sustainability Working in sports

Behind the scenes of Paralympic production: Delivering world-class coverage for a multi-sport event

The Paralympic Games, with its extensive schedule, multi-sport format and inspirational stories, presents one of the most complex production challenges in the sporting world. For broadcasters and prod...

Sports Sponsorship Sustainability Inclusivity Health

Five focus points for sustainability in sports

Sustainability is no longer a buzzword – it's a necessity. The sports industry, with its global influence, has the power to drive meaningful change. But sustainability in sports isn’t just about being...

Sports Sponsorship Sports Marketing Participation Sports Inclusivity Health

B2Run: How Europe’s biggest running series meets the ”growing importance of health and fitness within companies”

More than 240,000 participants from over 11,800 companies registered for 18 B2Run events, the BASF Company Cup and the MOPO Team Relay Race in Germany, smashing the previous record from 2019. In addit...

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