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Shaquille O’Neal once said that him shooting 40% at the foul line was just God’s way of saying nobody’s perfect. Whilst Shaq may have had some weaknesses, he knew how to play to his strengths, like th...

In today's fast-paced sports industry, sponsorship remains a game-changer for both brands and sports organisations. It bridges financial gaps for teams and events while offering brands unique opportun...

Delivering live sports broadcasts to millions is no easy feat at the best of times. There are a multitude of aspects to consider when contemplating just one game at one venue. So, when it comes to mul...

The Italian Open is one of the biggest events in the European golfing calendar, and the 81st edition promises to be spectacular. But delivering such a large-scale event involves coordination between m...

It might be shocking to learn, but we’re quite keen on sport. You’ll be even more surprised that we use sport to engage our employees. Unbelievable. “Sports company likes using sport to bring together...

Infront wears many hats as the Official Advisor of Lega Basket (LBA).From the management of international media rights, sponsorship and event organization to supporting communication projects and the ...

In the dynamic world of sports sponsorship, SKECHERS has made significant strides in the past year through numerous fruitful partnerships brokered by Infront. We sat down with Björn Quadt, Head of Mar...

Anyone who works in sport knows that it's not (only) about what happens on the pitch or at the venue. It's also about working as a team, about supporting and encouraging each other.

The MXGP (FIM Motocross World Championship) is more than thrilling races and high-speed dirt bikes — it’s also a powerful platform for brands to connect with fans, enthusiasts, and the sport on a glob...

When we launched our first digital health and wellbeing challenge in 2021, we never imagined that our employees would collectively exercise enough hours to play nearly 4,900 football matches. It gave ...