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Infront

Infront
Infront is a leading sports marketing company managing a comprehensive portfolio of top properties. Infront covers all aspects of successful sporting events, including the distribution of media rights, sponsorship, media production, event operation and digital solutions. Headquartered in Zug, Switzerland, Infront has a team of more than 1,000 staff working from over 40 offices across more than 13 countries, delivering 4,100 event days of top class sport around the world every year. In 2015, Infront was integrated into Wanda Sports Group, part of Chinese conglomerate Dalian Wanda Group.
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Recent Posts

Sports Event Management Sustainability Health Working in sports

Creating a healthy and engaging work environment through sport

It might be shocking to learn, but we’re quite keen on sport. You’ll be even more surprised that we use sport to engage our employees. Unbelievable. “Sports company likes using sport to bring together...

Sports Broadcast Production

Telling the Lega Basket Serie A story: Inside Infront Productions’ media house

Infront wears many hats as the Official Advisor of Lega Basket (LBA).From the management of international media rights, sponsorship and event organization to supporting communication projects and the ...

Sports Sponsorship Sports Marketing

Stepping up: Inside SKECHERS' winning sports sponsorship strategy

In the dynamic world of sports sponsorship, SKECHERS has made significant strides in the past year through numerous fruitful partnerships brokered by Infront. We sat down with Björn Quadt, Head of Mar...

Sports Event Management Life at Infront

Stepping beyond the comfort zone

Anyone who works in sport knows that it's not (only) about what happens on the pitch or at the venue. It's also about working as a team, about supporting and encouraging each other.

MXGP: A unique platform for brands to gear up in sports sponsorship

The MXGP (FIM Motocross World Championship) is more than thrilling races and high-speed dirt bikes — it’s also a powerful platform for brands to connect with fans, enthusiasts, and the sport on a glob...

Careers Corporate Inclusivity Health Life at Infront Growing together

#AllAboutUs: Boosting employee engagement through digital health and wellbeing

When we launched our first digital health and wellbeing challenge in 2021, we never imagined that our employees would collectively exercise enough hours to play nearly 4,900 football matches. It gave ...

Sports Broadcast Production

Behind the scenes: Using production to bring the ACEA Run Rome The Marathon 2024 to life

For the ACEA Run Rome The Marathon 2024, the real race happened behind the scenes. Infront Productions was at the helm, blending best-of-breed broadcast methods with storytelling to transform how view...

Participation Sports Sustainability

Where All roads lead to…sustainability: How Run Rome The Marathon is embracing social responsibility

Marathons have always tried to stand out from the crowd in what they offer participants and partners. BMW Berlin Marathon is the fastest, Boston Marathon is renowned for being the toughest to get into...

Sports Sponsorship Participation Sports Health

Insights Unveiled: B2Run’s holistic approach to health and employer branding

B2Run, the innovative corporate running series, had a remarkable rebound post COVID-19 with 260,000 participants in the DACH region during 2023. At the heart of Europe’s biggest running series lies th...

Sports Sponsorship Participation Sports

Insights unveiled: Broad community and purpose driving XLETIX’s sponsorship proposition

A tenth birthday is a significant milestone for any business, let alone one that has weathered a global pandemic and come out stronger the other side. However, that’s where XLETIX currently finds itse...

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