According to the Altman Solons 2023 Global Sports Survey on Changing Media Consumption, 77 percent of executives believe new content strategies are paramount to building engagement, specifically among...
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Recent Posts
The commercial world of mass participation and fitness sports
April 19, 2024
by Infront
An overview of the dynamic and continuously growing landscape of mass participation and fitness sports and its marketing strategies. TABLE OF CONTENTS NAVIGATING THE DYNAMIC LANDSCAPE OF MASS PARTICIP...
Beyond the court: Vodafone's partnership with Turkish Volleyball Federation
June 27, 2024
by Infront
In a world where brand alliances are aplenty, those that resonate are the ones rooted in shared values and a purpose that both the brand and the public can get behind. The narrative of the Vodafone an...
Sydney Marathon: On the verge of World Marathon Major status
November 28, 2023
by Infront
The Sydney Marathon has recently made significant strides in its journey to join the elite Abbott World Marathon Majors (WMM) after the 2023 edition met the criteria set out. Sydney will now be requir...
Embracing change: Infront Italy’s Alessandro Giacomini discusses the digital evolution in sports marketing
November 8, 2023
by Infront
As the digital landscape continues to reshape the sporting world, Infront remains at the forefront, innovating within the revolution that is modern sports marketing. Alessandro Giacomini, CEO of Infro...
Pioneering the track: How MXGP's 2023 season built a foundation for partners and fans to engage
October 31, 2023
by Infront
The 2023 MXGP season recently hit the finish line and signalled a more refined era of engagement for its partners and fans globally. It saw the advent of fresh engagements and digital forays, each cre...
Unpacking the ROI of The Sphere vs. Sports Sponsorship
November 16, 2023
by Infront
In the world of advertising, the allure of new, high-tech platforms like The Sphere in Las Vegas will undoubtedly draw attention. Its projection of the moon was stunning, and the image of a gigantic e...
HYROX: The meteoric rise of a global fitness racing phenomenon
October 13, 2023
by Infront
In a world where fitness has evolved from a mere goal to a dynamic lifestyle, HYROX is leading a global revolution. The format was formed in 2017 out of a desire to create a sport that blended the wor...
Infront’s compliance management system passes ISO re-certification audit
November 8, 2023
by Infront
A year ago, Infront had its compliance management system certified according to ISO standards 37301 and 37001 in a thorough audit process. The system has now successfully passed the first yearly recer...
The new broadcasting techniques scrumming down for the Rugby World Cup 2023
October 5, 2023
by Infront
HBS recently provided broadcasting website IBC a behind the scenes tour at Rugby World Cup 2023 in France. For the second time HBS is the host broadcaster, continuing its collaboration with World Rugb...
