For the ACEA Run Rome The Marathon 2024, the real race happened behind the scenes. Infront Productions was at the helm, blending best-of-breed broadcast methods with storytelling to transform how view...
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Where All roads lead to…sustainability: How Run Rome The Marathon is embracing social responsibility
by Infront
Marathons have always tried to stand out from the crowd in what they offer participants and partners. BMW Berlin Marathon is the fastest, Boston Marathon is renowned for being the toughest to get into...
Insights Unveiled: B2Run’s holistic approach to health and employer branding
by Infront
B2Run, the innovative corporate running series, had a remarkable rebound post COVID-19 with 260,000 participants in the DACH region during 2023. At the heart of Europe’s biggest running series lies th...
Insights unveiled: Broad community and purpose driving XLETIX’s sponsorship proposition
by Infront
A tenth birthday is a significant milestone for any business, let alone one that has weathered a global pandemic and come out stronger the other side. However, that’s where XLETIX currently finds itse...
Transforming biathlon into a premier sponsorship platform
by Infront
The BMW IBU World Championships Biathlon 2024 are a chance to shed some light on how the sport continues to provide sponsorship opportunities and innovative approaches for brands to connect with a tar...
Pedal into the Future: Accessible Races for Everyone through Technology
by Infront
Threshold Sports and ROUVY have teamed up to bring the thrill of cycling right into your living room, making it accessible to everyone, everywhere. With the launch of the Virtual Babble Ride Across Br...
Reaching a community: The new era of sports engagement and storytelling
by Infront
According to the Altman Solons 2023 Global Sports Survey on Changing Media Consumption, 77 percent of executives believe new content strategies are paramount to building engagement, specifically among...
The commercial world of mass participation and fitness sports
by Infront
An overview of the dynamic and continuously growing landscape of mass participation and fitness sports and its marketing strategies. TABLE OF CONTENTS NAVIGATING THE DYNAMIC LANDSCAPE OF MASS PARTICIP...
Beyond the court: Vodafone's partnership with Turkish Volleyball Federation
by Infront
In a world where brand alliances are aplenty, those that resonate are the ones rooted in shared values and a purpose that both the brand and the public can get behind. The narrative of the Vodafone an...
Sydney Marathon: On the verge of World Marathon Major status
by Infront
The Sydney Marathon has recently made significant strides in its journey to join the elite Abbott World Marathon Majors (WMM) after the 2023 edition met the criteria set out. Sydney will now be requir...