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Infront

Infront
Infront is a leading sports marketing company managing a comprehensive portfolio of top properties. Infront covers all aspects of successful sporting events, including the distribution of media rights, sponsorship, media production, event operation and digital solutions. Headquartered in Zug, Switzerland, Infront has a team of more than 1,000 staff working from over 40 offices across more than 13 countries, delivering 4,100 event days of top class sport around the world every year. In 2015, Infront was integrated into Wanda Sports Group, part of Chinese conglomerate Dalian Wanda Group.
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Recent Posts

Sports Broadcast Production

Behind the scenes: Using production to bring the ACEA Run Rome The Marathon 2024 to life

For the ACEA Run Rome The Marathon 2024, the real race happened behind the scenes. Infront Productions was at the helm, blending best-of-breed broadcast methods with storytelling to transform how view...

Participation Sports Sustainability

Where All roads lead to…sustainability: How Run Rome The Marathon is embracing social responsibility

Marathons have always tried to stand out from the crowd in what they offer participants and partners. BMW Berlin Marathon is the fastest, Boston Marathon is renowned for being the toughest to get into...

Sports Sponsorship Participation Sports Health

Insights Unveiled: B2Run’s holistic approach to health and employer branding

B2Run, the innovative corporate running series, had a remarkable rebound post COVID-19 with 260,000 participants in the DACH region during 2023. At the heart of Europe’s biggest running series lies th...

Sports Sponsorship Participation Sports

Insights unveiled: Broad community and purpose driving XLETIX’s sponsorship proposition

A tenth birthday is a significant milestone for any business, let alone one that has weathered a global pandemic and come out stronger the other side. However, that’s where XLETIX currently finds itse...

Sports Sponsorship Sports Marketing

Transforming biathlon into a premier sponsorship platform

The BMW IBU World Championships Biathlon 2024 are a chance to shed some light on how the sport continues to provide sponsorship opportunities and innovative approaches for brands to connect with a tar...

Participation Sports Sports Technology

Pedal into the Future: Accessible Races for Everyone through Technology

Threshold Sports and ROUVY have teamed up to bring the thrill of cycling right into your living room, making it accessible to everyone, everywhere. With the launch of the Virtual Babble Ride Across Br...

Sports Event Management

Reaching a community: The new era of sports engagement and storytelling

According to the Altman Solons 2023 Global Sports Survey on Changing Media Consumption, 77 percent of executives believe new content strategies are paramount to building engagement, specifically among...

Sports Sponsorship Sports Marketing Participation Sports

The commercial world of mass participation and fitness sports

An overview of the dynamic and continuously growing landscape of mass participation and fitness sports and its marketing strategies. TABLE OF CONTENTS NAVIGATING THE DYNAMIC LANDSCAPE OF MASS PARTICIP...

Sports Sponsorship Sports Marketing Women's Sports

Beyond the court: Vodafone's partnership with Turkish Volleyball Federation

In a world where brand alliances are aplenty, those that resonate are the ones rooted in shared values and a purpose that both the brand and the public can get behind. The narrative of the Vodafone an...

Participation Sports

Sydney Marathon: On the verge of World Marathon Major status

The Sydney Marathon has recently made significant strides in its journey to join the elite Abbott World Marathon Majors (WMM) after the 2023 edition met the criteria set out. Sydney will now be requir...

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