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The BMW IBU World Championships Biathlon 2024 are a chance to shed some light on how the sport continues to provide sponsorship opportunities and innovative approaches for brands to connect with a tar...

Threshold Sports and ROUVY have teamed up to bring the thrill of cycling right into your living room, making it accessible to everyone, everywhere. With the launch of the Virtual Babble Ride Across Br...

According to the Altman Solons 2023 Global Sports Survey on Changing Media Consumption, 77 percent of executives believe new content strategies are paramount to building engagement, specifically among...

An overview of the dynamic and continuously growing landscape of mass participation and fitness sports and its marketing strategies. TABLE OF CONTENTS NAVIGATING THE DYNAMIC LANDSCAPE OF MASS PARTICIP...

In a world where brand alliances are aplenty, those that resonate are the ones rooted in shared values and a purpose that both the brand and the public can get behind. The narrative of the Vodafone an...

The Sydney Marathon has recently made significant strides in its journey to join the elite Abbott World Marathon Majors (WMM) after the 2023 edition met the criteria set out. Sydney will now be requir...

As the digital landscape continues to reshape the sporting world, Infront remains at the forefront, innovating within the revolution that is modern sports marketing. Alessandro Giacomini, CEO of Infro...

The 2023 MXGP season recently hit the finish line and signalled a more refined era of engagement for its partners and fans globally. It saw the advent of fresh engagements and digital forays, each cre...

In the world of advertising, the allure of new, high-tech platforms like The Sphere in Las Vegas will undoubtedly draw attention. Its projection of the moon was stunning, and the image of a gigantic e...

In a world where fitness has evolved from a mere goal to a dynamic lifestyle, HYROX is leading a global revolution. The format was formed in 2017 out of a desire to create a sport that blended the wor...