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The 2023 TotalEnergies BWF World Championships in Copenhagen, Denmark, takes place six years after Infront and the Badminton World Federation (BWF) entered an exclusive media and marketing partnership...

TABLE OF CONTENTS THE RISE AND NEW POTENTIAL OF TECHNOLOGY IN SPORT AND HOW RIGHTSHOLDERS AND BRANDS CAN BENEFIT WHAT IS SPORTS TECHNOLOGY? THE IMPACT OF SPORTS TECHNOLOGY AT THE VENUE THE RISE OF SPO...

For over a decade, Infront has proudly stood at the broadcasting helm of Europe’s thrilling CEV EuroVolley. In 2005, Infront began working with the CEV on the European Championship, marking the beginn...

The world of sports now fully understands the potentially immense commercial value of women's sport sponsorship. So that’s the end of the story, right? Nope. It hasn’t even started yet.

A showcase of innovative collaborations and success stories in sports sponsorship In the world of sports, sponsorship plays an essential role in enhancing visibility and generating revenue. Earlier th...

Using fan data effectively is a lot like making a great meal. You could have access to the highest quality ingredients in the world, a professional kitchen and all the gadgets you want. But unless you...

Infront Moto Racing (IMR) delivers the most popular off road two-wheel motorsport series in the world - the FIM Motocross World Championships (MXGP). It must comply with various regulations targeting ...

Caro Tonn and Frank Fritzsche co-lead the business of XLETIX, a participation sports format of Infront’s Active Lifestyle portfolio that also features targeted formats for women and kids.

Heidi Böttcher (right) is a sales manager for Infront’s Active Lifestyle brand B2Run, and a passionate runner herself. Together with her daughter Lisa she is on a Six Star World Marathon Majors (WMM) ...

Sports sponsorship is an effective way for brands to increase awareness and loyalty, enjoying a more targeted approach to audiences compared to traditional advertising. It has long been a powerful too...