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A showcase of innovative collaborations and success stories in sports sponsorship In the world of sports, sponsorship plays an essential role in enhancing visibility and generating revenue. Earlier th...

Using fan data effectively is a lot like making a great meal. You could have access to the highest quality ingredients in the world, a professional kitchen and all the gadgets you want. But unless you...

Infront Moto Racing (IMR) delivers the most popular off road two-wheel motorsport series in the world - the FIM Motocross World Championships (MXGP). It must comply with various regulations targeting ...

Caro Tonn and Frank Fritzsche co-lead the business of XLETIX, a participation sports format of Infront’s Active Lifestyle portfolio that also features targeted formats for women and kids.

Heidi Böttcher (right) is a sales manager for Infront’s Active Lifestyle brand B2Run, and a passionate runner herself. Together with her daughter Lisa she is on a Six Star World Marathon Majors (WMM) ...

Sports sponsorship is an effective way for brands to increase awareness and loyalty, enjoying a more targeted approach to audiences compared to traditional advertising. It has long been a powerful too...

Sports sponsorship and advertising are not comparable. Some would say they are direct competitors, battling for attention and brands’ marketing investment. But when brands consider their marketing str...

Former Manchester United manager Alex Ferguson famously proved that you could, in fact, win at sport with kids. He took his young side to Premier League glory in the 1995/96 season, proving to many th...

How the eSerie A TIM used youth engagement in esports to bolster its brand The world of esports has moved well beyond its pre-pandemic position of being a niche area that “proper” sports don’t need to...

Infront celebrated its 20th year in 2022. Three members of our team reflect on how the company has changed over the decades. Infront has always been all about sports. We believe in the power of sport ...