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Rightsholders and brands may find gaining exposure through sport easy. But unless there is a concerted effort to work on fan engagement at sporting events and beyond, it is a lost dialogue. Connecting...

Infront has recently restructured its mass participation business, renaming it to the Active Lifestyle unit. Hans-Peter Zuerbruegg, Senior Vice President of Active Lifestyle, outlines the Group’s hist...

Infront started implementing its state-of-the-art compliance management system in 2012. Since then, we have deliberately focussed on strengthening and continuously improving and adapting it.

Purpose marketing has become a growing focus for brands over the last few years in line with the rising importance of corporate social responsibility (CSR). This is what it means and why it is importa...

Sport has been part of society for several millennia, creating heroes through the demonstration of physical and mental prowess. But what is sport sponsorship and how can it help brands? TABLE OF CONTE...

The last decade has seen an explosion of technology enhancing sports broadcasts. Automated production, artificial intelligence (AI) and improvements to hardware has allowed platforms to improve fan's ...

In sports sponsorship, EUR 50M a year can quickly cross the table for big clubs like FC Barcelona or athletes like LeBron James. The European Football Championship also showed that an investment like ...

The last few years have seen women’s sport being given more of the spotlight, finally highlighting that competition at the highest level is not gender exclusive. Its growth reflects the broad audience...

Can the big sponsorship coup also succeed beyond the typical premium rights such as main sponsorship or naming rights? With the right strategy and appropriate activation concepts - definitely. In them...

Football may be the number one sport, however basketball is the second most popular with mainly an AB Social economics group following mostly located in big cities. In fact, according to research from...