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Sports sponsorship and advertising are not comparable. Some would say they are direct competitors, battling for attention and brands’ marketing investment. But when brands consider their marketing str...

Former Manchester United manager Alex Ferguson famously proved that you could, in fact, win at sport with kids. He took his young side to Premier League glory in the 1995/96 season, proving to many th...

How the eSerie A TIM used youth engagement in esports to bolster its brand The world of esports has moved well beyond its pre-pandemic position of being a niche area that “proper” sports don’t need to...

Infront celebrated its 20th year in 2022. Three members of our team reflect on how the company has changed over the decades. Infront has always been all about sports. We believe in the power of sport ...

As the world of sports sponsorship continues to evolve, businesses need to stay ahead of the curve to maximise their returns on investment. Here are four trends that will impact the future of sports s...

As society develops, the world of sports is facing new challenges that need innovative solutions. However, there are way these solutions can cross-over into mainstream society. As the world becomes mo...

Rightsholders and brands may find gaining exposure through sport easy. But unless there is a concerted effort to work on fan engagement at sporting events and beyond, it is a lost dialogue. Connecting...

Infront has recently restructured its mass participation business, renaming it to the Active Lifestyle unit. Hans-Peter Zuerbruegg, Senior Vice President of Active Lifestyle, outlines the Group’s hist...

Infront started implementing its state-of-the-art compliance management system in 2012. Since then, we have deliberately focussed on strengthening and continuously improving and adapting it.

Purpose marketing has become a growing focus for brands over the last few years in line with the rising importance of corporate social responsibility (CSR). This is what it means and why it is importa...