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Sport has been part of society for several millennia, creating heroes through the demonstration of physical and mental prowess. But what is sport sponsorship and how can it help brands? TABLE OF CONTE...

The last decade has seen an explosion of technology enhancing sports broadcasts. Automated production, artificial intelligence (AI) and improvements to hardware has allowed platforms to improve fan's ...

In sports sponsorship, EUR 50M a year can quickly cross the table for big clubs like FC Barcelona or athletes like LeBron James. The European Football Championship also showed that an investment like ...

The last few years have seen women’s sport being given more of the spotlight, finally highlighting that competition at the highest level is not gender exclusive. Its growth reflects the broad audience...

Can the big sponsorship coup also succeed beyond the typical premium rights such as main sponsorship or naming rights? With the right strategy and appropriate activation concepts - definitely. In them...

Football may be the number one sport, however basketball is the second most popular with mainly an AB Social economics group following mostly located in big cities. In fact, according to research from...

Let's go back and take a look at six milestones that have made perimeter board advertising an enduring and profitable marketing solution:

That is certainly the case this year, with the FIBA Basketball World Cup as a major global event set to take place in the country.

This is the second of two blogs from an interview with iWorkinSports. You can view the first blog here and both videos on the iWorkinSports YouTube channel.

This week, Amikam Kranz, Senior Director of Winter Sports at Infront, spoke with Swiss broadcaster SRF about how referee cameras are giving ice hockey fans a new perspective in digital content at the ...