Let's go back and take a look at six milestones that have made perimeter board advertising an enduring and profitable marketing solution:
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Raising the bar on the game-day experience in China
by Infront
That is certainly the case this year, with the FIBA Basketball World Cup as a major global event set to take place in the country.
The importance of evaluating your live content distribution platforms
by Infront
This is the second of two blogs from an interview with iWorkinSports. You can view the first blog here and both videos on the iWorkinSports YouTube channel.
Digital content: IIHF Ice Hockey World Championship ref cams making an impact
by Infront
This week, Amikam Kranz, Senior Director of Winter Sports at Infront, spoke with Swiss broadcaster SRF about how referee cameras are giving ice hockey fans a new perspective in digital content at the ...
Infront's Bruno Marty on Winter Sports, Olympics, IOC and Asia
by Infront
Infront has a big influence on the development of winter sports marketing as a partner to all seven Olympic winter sports associations and numerous additional rights owners.
Moving mountains - How Infront is instilling its corporate culture
by Infront
Corporate culture is a phrase touted often by HR and asked about frequently by potential employees. And with good reason: Employee satisfaction is strongly correlated to it; with well-documented examp...
The balance of technology in broadcast
by Infront
Broadcasting sporting events is always going to be linked to delivering the best coverage for fans and the technology we need to achieve this. Constantly questioning how we work and what tools we work...