Popular mass participation events from fitness pioneers such as B2Run, Threshold and Hyrox have ground to a halt during the pandemic, but the future is bright for this innovative sector as society ada...

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The hidden heroes: How to bring a sports broadcast to the masses

CEV implements Infront Lab’s Engines 365 to level-up digital ecosystem

Use first-party data to drive fan engagement

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Lars Gerling

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Fit for purpose: how the B2B fitness industry will emerge stronger

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Why companies invest millions in sponsorship and what they get in return

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The rise of women's sport: An unparalleled sponsorship opportunity

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