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Rights holders are sitting on a goldmine of data that can unlock insights about their fans and help them understand fans on a more personal level. Data can be used to create more engaging fan experien...

You may have recently heard the term Generative AI. Some even termed 2022 the “year of Generative AI.” There’s a lot of buzz and excitement around this new type of technology, and what it could mean f...

The Covid-19 Pandemic forced many sports organisations to rethink their strategies over the last two years, opening the door for new ways of engaging fans, appealing to new audiences and monetising th...

Women are starting to take a more central role in sports, from the courts to the boardroom. In honor of International Women’s Day, we asked some of our female colleagues to share their advice, challen...

David Dellea is the Head of Sports Business Advisory at PwC. During the summer of 2020, PwC released their survey, “Sports industry: system rebooting.” Dellea chatted with Infront Lab about topics cov...

Below the surface of the internet we’ve learned to be so dependent on, known as the Clear Web, lies a realm foreign to many of us. While we may have heard of the Deep and Dark Web, we may not be well ...

Three months ago, on a Friday evening in late November, Manchester United, one of the world’s most valuable football clubs, announced it was the victim of a cyber attack.