The thrill and excitement of any event on snow – whether alpine skiing, freestyle or nordic – is not just reserved for the athletes and spectators on the slopes. Behind the scenes, there are numerous ...
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Building a world-class event from scratch
by Nick Winn
Sports events offer all manner of logistical challenges. From ensuring the right equipment is in the right place to directing hundreds of people around an arena or stadium. But another dimension is ad...
Unlocking the potential of AI: Four ways machine learning is improving sport
by Nick Winn
Discover how AI is revolutionizing the world of sports, from player tracking and injury prevention to fan engagement and real-time data broadcasting. Artificial Intelligence (AI) has been making waves...
Revolutionising sports with AI: The use cases, challenges and future
by Nick Winn
Artificial intelligence (AI) is already playing a pivotal role in changing the way we experience and consume sports. What does the future hold? AI has been making inroads into various industries and s...
How sports content automation adds value for rightsholder
by Nick Winn
In 2017 Elon Musk – the would be king of Twitter and deliverer of convertibles to space – explained that the biggest future danger facing mankind is AI (Artificial Intelligence) and machine learning. ...
Brands continue to reach c-suite through mass participation cycling
by Nick Winn
Cycling’s position as the c-suite’s way of networking and connecting is not a new trend. It was widely reported seven years ago that board members were swapping golf clubs for lycra and the fact remai...