Google and the FIBA Women's World Cup
For a decade or more, Google has been known synonymously with Search, to the point that their brand is commonly used around the world as a verb. Google’s strategy of investment in women’s sports, a pioneering effort at the start, initially launched in the U.S. with the ambition to drive positive impact globally.
The FIBA Women's Basketball World Cup stands as the pinnacle of international women's basketball, showcasing the sport's elite talent and fostering international camaraderie. Known for its competitive spirit and global fanbase, the World Cup not only celebrates athletic excellence but also champions the values of teamwork, perseverance, and global unity.
Google was named the inaugural partner ahead of the FIBA Women's Basketball World Cup 2022. Brought together through a connection between Infront and Sports Marketing Collective, the collaboration marked a significant milestone, representing a joint endeavour to elevate the profile of women's basketball on a global platform.
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