Beijing, China, - With Chinese New Year now upon us, Infront is marking the occasion by looking back at some our success in China over the past 12 months before casting an eye to the future (scroll to the end for slideshow).
The World Women's Curling Championship was held from 18 – 26 March 2017, with the event broadcast live and delayed in 130 territories worldwide.
Infront's work in personal and corporate fitness was recognised as the Chinese Happy 10k running series won a gold medal and the Chongqing International Half Marathon a bronze medal at the Marathon Gala China 2016. In addition, Infront won a Special Contribution Award for its dedication towards promoting marathons throughout China.
Asian Premier Marathons (APM), a new marathon league jointly established by Infront China and the Beijing, Beirut and Seoul Marathons, under the leadership of Asian Athletic Association (AAA), was officially launched in Beijing in July. Infront China handles all marketing initiatives and communications including the commercialisation of sponsorship opportunities among the member events with the leadership and support of AAA.
The launch of the APM was followed by the first event of the series in Beijing with 30,000 participants hitting the streets in September.
The Beirut Marathon then followed, with the Lebanese capital welcoming almost 50,000 runners in November. The 15th edition of race marked the entrance of APM for the first time.
It was not all endurance events, as Infront continued to strengthen their partnership with FIBA by being named the exclusive domestic marketing rights partner for the FIBA Basketball World Cup 2019 at a press conference in November.
Finally, Infront's partnership with the Chinese Basketball Association moved in a new direction with the launch of a 3x3 basketball initiative – "Road To Olympics" – in January 2018. This new project aims to find the best 3x3 players for Tokyo 2020 and beyond with Infront acting as exclusive marketing partner, handling the commercial development of the event.
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With the start of a new cycle, Infront has many exciting events, projects and partners to work with over the next 12 months. Here is some of what is planned for 2018.