Paris, France – Infront France, the French arm of Infront Sports & Media, a Wanda Sports Group company, as part of the Organising Committee has been awarded gold at the Grand Prix Stratégies du Sport for the global communication campaign of the 2017 IHF World Men's Handball Championship.
The event was staged in eight cities across France from 11-29 January 2017 under the slogan 'Phénoménal Handball'.
To create enthusiasm across the entire nation, the French Handball Federation (FFHB) entrusted the overall management of the Organising Committee to two agencies to offer an unprecedented communication platform and a performance-orientated operation in order to:
- Promote and develop the image and revenues of the event in France and internationally
- Sensitise, involve and encourage the appropriation of the event by all stakeholders
- Inform before, during and after the event
- Leave a solid legacy for handball and host territories
From the selection of service providers to the on-site implementation, Infront France was in charge of the entire strategy concerning the promotion and the marketing of this international event (ticketing, communications, sponsorship and hospitality programmes).
The 'Phénoménal Handball' campaign reached a record 560 million people in 176 countries, generating sales of more than 540,000 tickets and a cumulative TV audience of 9.6 million for the France vs Norway final (8.6 million on TF1 and 1 million on beIN SPORTS) where the French national handball team won their sixth world title.
About Infront Sports & Media
Infront Sports & Media, a Wanda Sports company, is a leading sports marketing company, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production, event operation and digital solutions – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football, summer and endurance sports, Infront enjoys long-lasting partnerships with 170 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of more than 900 experienced staff working from over 35 offices across more than 15 countries, delivering 4,100 event days of top class sport around the world every year. In November 2015, Infront was integrated into Wanda Sports Group, part of the Chinese conglomerate the Dalian Wanda Group.
About Wanda Sports Group
Wanda Sports Group is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape in three key areas: 1) Spectator Sports (media & marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Led by President & Vice Chairman Philippe Blatter, Wanda Sports incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN and Wanda Sports China. The headquarters are in Guangzhou, China.
