Zug, Switzerland – In the past 14 months, the international sports marketing company Infront Sports & Media, a Wanda Sports company, has extended its digital capabilities and track record in an unparalleled way. Building upon dedicated in-house resources across Switzerland, Italy and France, Infront acquired one of the leading digital service firms Omnigon in early 2016 to grow its footprint in this domain. Today the digital innovation team is a group of more than 300 specialists in 10 offices around the globe. With major hubs in France, Italy, Russia, Switzerland, Ukraine, the US and UK, Infront ensures proximity and in-depth market understanding to all its partners.
With access to this combined pool of talent, the Infront digital team now consists of product managers, engineers, digital strategists, user interface experts, researchers and content creators working exclusively within the sports and entertainment industry. These experts strategize, design and develop ground-breaking digital solutions that help partners captivate fans and achieve their strategic and commercial goals. This is accomplished by delivering services across three key segments of the sports industry:
With the use of mobile devices and social platforms steadily becoming the primary source to consume sports, Infront helps its partners stay at the forefront of the digital world, while broadening and extending interaction with fans. Particularly, Infront’s strength in the winter sports market has led to numerous opportunities to provide captivating and engaging offerings for rights-holders, sponsors and fans. Partnering with all seven Olympic winter sport federations, Infront provides key federations and sports properties such as FIS (skiing), IIHF (ice hockey), IBSF (bobsleigh & skeleton) and CHL (ice hockey) with professional advice and solutions to leverage the digital space to reach and monetise new audiences.
Bruno Marty, Executive Director Winter Sports at Infront: “Many of our long-standing partners in winter sports started approaching us as their trusted advisor to help them engage their fan base on a new level. Together we jointly developed a range of platforms, content and digital solutions that allow sponsors to emotionally connect to the next generation of fans, while giving fans themselves a more enriching experience.”
Having a strong digital footprint will no longer just be a ‘nice to have’, but a critical element to the success of sports events and federations.
Executive Director of Digital, Production & Sport Solutions at Infront, Claude Ruibal, explains: “There is a strong demand for digital expertise in the sports industry and rights holders need a path forward to effectively navigate the complexities. We have established a proven and comprehensive consultation process that delivers a clear and tailored digital roadmap for client success. From strategy to implementation, we help our partners to rapidly monetise their sport.”
Infront Sports & Media is the most respected sports marketing company in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production, event operation and digital solutions – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football, summer and endurance sports, Infront enjoys long-lasting partnerships with 170 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of more than 900 experienced staff working from over 35 offices across more than 15 countries, delivering 4,100 event days of top class sport around the world every year. In November 2015, Infront was integrated into Wanda Sports Holding, part of the Chinese conglomerate the Dalian Wanda Group.