Munich, Germany - DAK-Gesundheit, the third largest German public health insurance provider, is expanding its cooperation with the German corporate running series B2RUN. B2RUN, a property of Infront Sports & Media, will consist of twelve events in 2015 - carried out in major German cities and their respective stadia between May and September. This year, up to 130,000 employees from more than 6,000 companies are expected to participate.
Falk Oelschlaeger, Head of Marketing at DAK-Gesundheit, considers the events an ideal approach towards strengthening the health and performance of employees. “As a forward-thinking health insurance provider, we support corporate runs as they encourage many thousands of employees to get moving and be more active. Running is the best approach for getting and staying healthy.”
Since the beginning of its B2RUN engagement in 2010, employees from DAK-Gesundheit have regularly participated at B2RUN events across various cities. “We have experienced how much enthusiasm these running teams are bringing to the company. It is contagious and we want to enable other companies to experience the same,” said Oelschlaeger.
Lars Gerling, Managing Director of Infront B2RUN, added: “Since the first day, DAK-Gesundheit has engaged with the events with both passion and great commitment. The expansion of the partnership proves that we are on the right track with the German running series as the series is appealing for every size of an organisation.”
The Presenting Partner agreement with DAK-Gesundheit is on a long-term basis. As a top partner, the insurance company provides all B2RUN participants with a wide range of services onsite such as photo activities and foot massages.
DAK-Gesundheit is one of the largest public health insurance providers in Germany and insures 6.2 million people. Providing numerous services to stay and remain healthy, DAK-Gesundheit offers customers more than 500 programs to promote good health. More information about DAK-Gesundheit, as well as about running and endurance sports, can be found on www.dak.de/laufen or www.facebook.com/dakgesundheit.
Headquartered in Munich, B2RUN organises and promotes Europe’s largest corporate running series. Targeting corporations, public institutions, and universities, B2RUN hosts a number of 6K runs across Germany, France and Switzerland. Since its launch in 2004, the B2RUN series has seen significant growth and expansion, reaching a record participation of 119,000 in 2014. B2RUN is a dedicated resource in all matters relating to occupational health management, regardless of whether it is nutrition counselling, physical training or the annual highlight - the actual B2RUN races. Already the fastest growing and largest running series in Germany, the B2RUN brand with the support of Infront is rapidly expanding and internationalising across Europe.
Infront Sports & Media is the most respected sports marketing company in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production and event operation – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football, summer and endurance sports, Infront enjoys long-lasting partnerships with 160 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of 600 experienced staff working from 25 offices across 13 countries, delivering 4,000 event days of top class sport around the world every year.