Hamburg, Germany / Zug, Switzerland — HYROX, the global fitness racing phenomenon majority-owned by Infront, has been named to the TIME100 Most Influential Companies in 2024.
TIME100 Companies is more than an index of business success. It is an argument for what business influence looks like in 2024. At a time when leadership in other sectors is battered, surveys suggest that many look to corporate leaders first for direction. No single data point or financial metric makes a TIME100 Company. Instead, they are looking at a mosaic of qualities, studying impact, innovation, ambition, and success, all in the many different forms that take shape today.
The TIME100 Most Influential Companies 2024 has five categories, where HYROX is listed under "Innovators" alongside companies like AMD, Google, and Tory Burch. This recognition comes not long after HYROX being named to Fast Company’s annual list of the World’s Most Innovative Companies of 2024.
Its meteoric rise has positioned HYROX as the leading fitness sport globally, generating exposure and interest that have led to partnerships with some of the most innovative brands on the planet including RedBull, Puma, Centr and a suite of partners that recognise the huge potential of the sport of fitness racing. Breaking down barriers to sporting competition, HYROX has created a 360 lifestyle-based pursuit that resonates with a new generation of fitness racing enthusiasts, fostering a global community across every continent on the planet.
