Zug, Switzerland - The XLETIX Challenge, Europe's leading obstacle course series owned by Infront, has secured MaxiNutrition as its presenting partner for the 2024 and 2025 seasons. From today, the event will be known as XLETIX Challenge presented by MaxiNutrition.
XLETIX and the fitness brand MaxiNutrition, part of the Healthy Nutrition Company GmbH (HNC), have been working together since 2023 and this new partnership includes extensive and varied route and finish line nutrition for the participants. All racers will also be able to sample and purchase high-quality fitness snacks at the event centre on site. Additionally, the MaxiNutrition logo will feature alongside the XLETIX Challenge logo, enjoying premium presence at events.
MaxiNutrition will further be the presenter of an obstacle on the course, specifically the popular Clumsy Cliffhanger on the Adventure distance. Finally, the fitness food brand will be increasingly present on XLETIX Challenge’s digital channels with content such as valuable tips and information about a healthy and sporty lifestyle.
Frank Fritzsche, Co-Managing Director of XLETIX GmbH, said: "We are excited to be working with MaxiNutrition, an existing partner from the 2023 season, our presenting partner for the new season. In addition to sport, healthy nutrition is particularly important. With this in-depth partnership, we are very well positioned to offer our Challengers the best on and off the track."
Basti Bienlein, Managing Director of HNC, adds: "As a result of our extremely positive experiences as the nutrition sponsor during the 2023 event season at the XLETIX Challenge, we have decided to deepen our cooperation and intensify it as the presenting partner for the coming years. The expanded partnership promises participants increased activation before, during and after the events. The XLETIX Challenge offers us a platform on which our brand can be experienced, and which fits perfectly with our target group".
The starting signal for the new phase of the collaboration will take place on 25 and 26 May, where the first XLETIX Challenge BERLIN presented by MaxiNutrition will take place at the Offroad park Berlin Brandenburg, kicking off the 2024 season.
