Zug, Switzerland – Infront and the WSC Group, the owner of the TCR rights and technical regulations, have entered a partnership focused on the digital activation and distribution of content around TCR competition.
The project will see Infront Lab manage digital content strategy and distribution through Content X, its cutting-edge sports content automation solution, enabling distribution of automatically generated highlight reels and graphics at scale. Infront Productions will be responsible for all content production and live streaming, including the production of race highlights, driver interviews and World Rankings update. TCR will be joining leagues such as the SPFL, CHL and more who are already enjoying Infront's 360 approach to digital content.
Within the frame of this cooperation, special attention will be given to the newly established Kumho TCR World Tour that will be running from April to November; nine events have been selected from the over 200 TCR-sanctioned events and have been labelled as TCR World Tour events. The best drivers will qualify for the TCR World Ranking Final.
Amikam Kranz, Vice President Media, Technology and Betting at Infront, said: “This is another example of what this unit is capable of, offering more opportunities for rights holders to engage fans at multiple stages of the value chain. The combination of digital expertise and products from Infront Lab and the professionalism from Infront Productions means we can commit to creating and distributing only the very best content for the touring car audience globally. I’m excited to see how we can help WSC Group make an impact in this first season together.”
Marcello Lotti, President of WSC Group said: “We are excited to work with Infront, a trusted partner with both experience in the industry as well as expertise in digital content production and distribution, a global leader for sports marketing. We believe that this partnership can add great value to the TCR community, lifting the Kumho TCR World Ranking to new heights on a global scale.”
WSC was founded in 2014 by Marcello Lotti who had previously masterminded the FIA World and European Touring Car Championships (WTCC and ETCC). The company has built itself international reputation by conceiving and launching the TCR category.
As the sole owner of the TCR Technical Regulations, the TCR trademark and all its IP rights, WSC has licensed the category to championships, series and classes all over the world.
More recently, WSC focused on the application of the same concept to cleaner mobility, launching the ETCR, the first global multi-brand racing category for electric Touring Cars, and developing the HTCR hybrid kit. www.wsc.group
TCR is based on standard hatchback or saloon production-based cars powered by two-litre turbocharged gasoline engines.
The category was launched in 2015 and 16 car manufacturers have designed and built 27 TCR racing models since, for a total sale of more than 1200 cars that are eligible to race in more than 40 different championships, series and classes around the world. www.tcr-series.com