Infront applies specially developed hospitality and guest management tool at ATP500 tournament
Halle, Germany, 26 June 2018 – Infront's hospitality and guest management tool D∙SERVANT was used at the Gerry Weber Open last week, marking the first time the software has been used outside of football.
The ATP tournament in Halle, Germany rolled out D∙SERVANT to assist organisation of the team bundling all relevant event information as well as serving as an internal communication device for the service personnel.
Over the course of the tournament, hosts equipped with tablets were able to efficiently execute the seating of the VIP guests and provide them with the latest information about the venue, the tournament and accessing specific areas of the arena at any time.
Stephan Pumpe, Head of Marketing and Sponsoring, Gerry Weber Management & Event GmbH & Co. OHG: “With D∙SERVANT, the ideal solution for supporting our VIP guests was found. The tool not only digitalises our operating procedure, it helps us in general with the planning, organisation and execution of the VIP area. It also facilitates the Guest management for us.”
Stephanus Tekle, Director Marketing and Business Development, Infront Germany GmbH: “We are very happy about the successful course of the ATP tournament while using D∙SERVANT. We are always aiming to offer our clients customised solutions and to provide them with most additional value. Adapting the tool to the needs of the event organiser allowed us to contribute to the digital transformation of the event.“
About GERRY WEBER OPEN
The idyllically nested town of Halle on the southern slope of the Teutoburg Forest is home to a unique centre of recreation, leisure, sports, wellness and entertainment. The centerpiece is undoubtedly the GERRY WEBER STADION, which has been hosting the GERRY WEBER OPEN in June since 1993. For the international tennis elite this biggest Germany ATP-tournament marks the start of the preparation for the Grand Slam tournament of Wimbledon. Therefore, the stars of the tennis world gather in Halle, including the best tennis player of all times, Switzerland's Roger Federer. With nine tournament victories, he is, in a manner of speaking, the face of the GERRY WEBER OPEN.
About D∙SERVANT
D∙SERVANT is a hospitality and guest management tool developed by Infront that digitalized and simplifies the hospitality process: from ticketing, to event organization and event management to the guests’ check-in by the hostesses. Specifically, D∙SERVANT is an innovative web application, allowing for a comprehensive solution for professional, client-orientated and contemporary Hospitality & guest management. As the currently most comprehensive tool on the market, D∙SERVANT works holistically and therefore supports nit only the event organizer, but also service personnel and, last but not least the guest.
About Infront
Infront is a leading sports marketing company managing a comprehensive portfolio of top properties. Infront covers all aspects of successful sporting events, including the distribution of media rights, sponsorship, media production, event operation and digital solutions. Headquartered in Zug, Switzerland, Infront has a team of more than 1,000 staff working from over 38 offices across more than 14 countries, delivering 4,100 event days of top class sport around the world every year. In 2015, Infront was integrated into Wanda Sports Group, part of Chinese conglomerate Dalian Wanda Group.