Infront and IPC partnership drives unprecedented international exposure for Paris 2024 Paralympic Games

Strategic broadcast agreements and tailored media production ensure record-breaking coverage

Zug, Switzerland – The Paris 2024 Paralympic Games will deliver unparalleled exposure for Para sports in Europe as Infront, the exclusive European media partner of the International Paralympic Committee (IPC), looks to leverage a mix of traditional and innovative channels to reach a more diverse audience than ever.

By combining free-to-air, commercial, and PayTV platforms with cutting-edge digital and social media strategies, the Paris 2024 Paralympic Games will set a new benchmark in how the event is broadcast and consumed across Europe.

Leading free-to-air channels such as ARD/ZDF in Germany, RAI in Italy, NOS in the Netherlands, NRK in Norway and SRG in Switzerland will provide extensive coverage across both linear and digital channels. All 22 sports will be covered through multi-feed distribution and several thousand hours of live coverage are expected across Europe.

In addition, a selection of creative digital solutions that cater to younger and more tech-savvy audiences have been planned, including in Spain where next to extensive linear broadcast on public-service channel TVE, the Ceremonies and Highlights of the Games will also be streamed via Twitch by popular sports streamer Siro Lopez.

These agreements extend the coverage of the Paris 2024 Paralympic Games to 46 markets, across Europe. Several dark markets previously not covering the Games will also broadcast the event, including Malta, Georgia, Bosnia-Herzegovina and Lithuania. The result is record-breaking coverage of the Paralympic Games 2024.

Infront Productions and HBS has once again created tailored digital content allowing broadcasters to engage with their local audiences in a more meaningful way. This included social media content provided to broadcasters for free and featuring Para athletes in the build-up to the Games, many self-filmed in close cooperation with National Paralympic Committees.

During the games daily overview and highlight videos focusing on each discipline will be edited and published on the official IPC YouTube channel. Additionally, films of the Games and country-specific edits will be produced after the Paralympics.

Jens Mennigmann, Co-Head of Media at Infront said: "Our mission has been to ensure that the Paralympic Games are not just seen, but truly experienced by a broad audience. By integrating diverse media channels and embracing innovative solutions, we are bringing the Games to a wider audience than ever before, ensuring that the stories of these incredible athletes are shared across the world."

Mike Peters, Chief Executive Officer of the International Paralympic Committee, added: "The collaboration with Infront is a significant leap forward in our goal to expand the reach of the Paralympic Games. The diverse channels and tailored content strategies deployed by Infront will ensure that our athletes’ achievements are celebrated by a global audience, reflecting the growing appeal and importance of the Paralympic movement."