Infront Bettor announces five-year partnership with LFP

Zug, Switzerland – Infront Bettor, the betting-focused division of Infront, has announced a five-year partnership with France’s Ligue de Football Professionnel (LFP), starting from the 2024/25 season.

The partnership builds on Infront's long-standing relationship with French football. It currently holds the betting rights to the Coupe de France and also has a long-term partnership with LFP Media focused on the quality control of productions and on-site media management of matches.

Amikam Kranz, Infront Media, Betting and Technology Vice President, said: “When entering the betting market we had always envisioned aligning with one of the top five European football leagues. The past few months have shown that there are many synergies and opportunities with the LFP. We see great potential not only in the betting sector but also in other fields and quickly identified that the LFP is the right partner for us, sharing our vision for the future through their enthusiasm to develop the league in new directions.”

Martin Aurenche, LFP Media Chief Media Officer: “We are delighted to strengthen our collaboration with long-term partner Infront, and especially with their very dynamic betting division. We have been convinced by Infront potential to deliver a wide betting offering as well as data and betting innovations, in a fast-changing and competitive environment.”

The agreement also includes a commitment from Infront Bettor to provide best-in-class computer vision data solutions providing data tracking and visualisations. Aligning very much with the strategy and expansion of the Infront Media Betting & Technology data business

It comes as Infront Bettor concludes its first year in business having solidly established its position in the market. The unit forms part of the Group's Media, Betting and Technology unit led by Amikam Kranz as Vice President.