Extensive coverage across primary and secondary rights holders ensures worldwide access to alpine skiing’s flagship event
Zug, Switzerland – The FIS Alpine World Ski Championships Saalbach 2025 will receive extensive global coverage after Infront, the exclusive media rights partner of the International Ski and Snowboard Federation (FIS), secured key broadcast agreements spanning multiple territories.
A total of 20 live television stations will be onsite to bring the world-class event to audiences worldwide. Leading broadcasters such as ORF (Austria), ARD/ZDF (Germany), BBC (UK), Eurosport (Europe, Asia), and Viaplay (Denmark, Finland, Norway, Sweden) will ensure that fans can follow every race live. Coverage extends across Europe, North America and key Asian markets through rights agreements with CCTV (China), ESPN (Latin America), J SPORTS (Japan) and JTBC (South Korea) among others.
Infront’s strategy ensures widespread visibility for the event, combining free-to-air, pay-TV and digital streaming solutions. Where no primary broadcaster is present, FIS.TV will serve as the official streaming partner, ensuring comprehensive global reach.
Jens Mennigmann, Co-Head of Media at Infront, said: “The FIS Alpine World Ski Championships is a marquee event in winter sports, and we are committed to making it available to as many fans as possible worldwide. By securing an extensive mix of primary and secondary broadcast agreements, we are ensuring that this thrilling competition reaches both traditional audiences and new demographics.”
“A world-class event deserves a world-class audience, “ says FIS Chief Commercial Director Christian Salomon. “Season after season, we realize how the global appeal of Alpine Skiing continues to grow. The World Championships are the moment for us to take this exposure to the next level, and the extensive reach of these agreements is a testament to the strong demand for premium snow sports content.”
The FIS Alpine Ski World Championships 2025 takes place in Saalbach, Austria, bringing together the world’s top alpine skiers to compete for glory on one of the sport’s most prestigious stages. With a comprehensive broadcast strategy in place, fans around the globe will have unprecedented access to the competition.