Broadcast agreements across almost 100 territories and sold-out sponsorship packages highlight rising popularity of European handball
Zug, Switzerland – Infront, the exclusive media and marketing partner of the European Handball Federation (EHF), has successfully secured over 30 broadcasters across more than 100 territories for the upcoming Men's EHF EURO 2024.
The tournament, which takes place across Germany from 10-28 January, will enjoy comprehensive coverage across free-to-air broadcasters in key handball nations including Austria, Croatia, Hungary, Slovenia, Montenegro, Serbia, North Macedonia, Portugal, Denmark, France and Switzerland. Host country Germany will also see the event broadcast live across public broadcasters, ARD and ZDF. This is supplemented by a broad range of agreements for pay-TV broadcasts as well as EHFTV coverage in dark markets.
The event will throw off at the MERKUR Spiel-Arena in Düsseldorf with over 53k fans, a world-record attendance for a handball match, expected to watch France face North Macedonia before the hosts take on Switzerland.
Amikam Kranz, Vice President Media, Betting & Technology at Infront, said: "The Men's EHF EURO 2024 is a celebration of handball's ever-growing appeal and our global network of broadcasters is a testament to the sport's global reach and excitement. We are committed to delivering an exceptional viewing experience that matches the dynamism and passion of handball."
Michael Wiederer, EHF President, said: "This year's EHF EURO is a milestone for European handball. The extensive broadcast coverage is a clear indicator of the sport's rising popularity and the successful efforts of our partnership with Infront. We are thrilled to bring the excitement of this prestigious tournament to millions of fans around the world."
Julien Ternisien, Senior Vice President Summer Sports, Infront said: “The Men’s EHF EURO 2024 is another example of our shared vision and collective effort to elevate such a major sports event to new heights. This progressive evolution in how we present and grow the sport illustrates our dedication to working hand-in-hand with EHF to foster a promising future for the sport.”
