Zug, Switzerland – The Swiss Ice Hockey Cup strengthens its partner portfolio for the upcoming 2017/18 season with a top brand: BWT AQUA AG. The international manufacturer of water treatment and water technology systems offers a wide range of services related to water and will be visible as Official Partner of the competition. The partnership was closed by InfrontRingier Sports & Entertainment Switzerland, official marketing partner and organiser of the Swiss Ice Hockey Cup.
The partnership with the Swiss Ice Hockey Cup is another indication of BWT AQUA's enthusiasm for sports. Already an internationally established partner in motorsport and winter sports, the brand now strengthens its sponsorship commitment in Switzerland. After the visibility at the WTA Ladies Open Biel Bienne, the next sponsorship commitment is in ice hockey. The company already has a clear connection with the sport: BWT AQUA supplies the water in numerous Swiss ice hockey stadiums for the production of optimum quality ice.
The commitment is complemented by numerous activation rights that are perfectly tailored to the BWT AQUA brand. The ice hockey teams are equipped with bottled and mineralised tap water, which supports peak mental and physical performance due to the purity, quality and addition of magnesium.
Hannelore Illerhaus, Head of Marketing and Communications at BWT Schweiz, said: “The Swiss Ice Hockey Cup offers an innovative advertising and communication platform in a traditionally Swiss sport, which is a perfect fit for us due to shared values such as fairness, accuracy, honesty and discipline.”
The BWT AQUA logo will be visible on the shirts of all players in the Swiss Ice Hockey Cup. In addition, BWT AQUA receives valuable advertising space in stadiums and is integrated into the newly conceived TV and print campaigns for the competition.
Swiss company BWT AQUA AG is part of BWT Group, Europe's leading water technology enterprise. BWT AQUA offers unique and patented processes and services for water treatment for all areas of life. This ranges from ultrapure water for the pharmaceutical and biotech industry, silky-soft pearl water for household and buildings, to magnesium mineralised water for consumers. This water know-how is rounded off with AQA drink drinking water dispensers, which closely combine health, taste and vitality. With more than 70 years of experience, BWT AQUA is a partner for better water.
InfrontRingier Sports & Entertainment Switzerland AG, based in Zug, Switzerland, is a 50/50 joint venture between the international sports marketing company Infront Sports & Media and the largest Swiss media group Ringier. It unifies the competencies and experiences of both mother companies and has developed into the leading sports marketing company in Switzerland. InfrontRingier supports organisers of sports events as well as top athletes as a marketing, consulting and service partner. The high-level national portfolio includes, besides others, the Raiffeisen Super League, the Swiss Ice Hockey Cup and the Tour de Suisse.