Zug, Switzerland – Wolt, the technology company known for their food delivery platform, has become the latest brand to be named an Official Sponsor of the 2021 IIHF Ice Hockey World Championship in an agreement secured by Infront, the International Ice Hockey Federation’s (IIHF) exclusive media and marketing partner.
Wolt will feature the daily playing schedule online as a “menu of the day” as well as broad exposure of its logo across the event, including on rink boards.
Michael Witta, Infront Vice President Marketing Sales and Services said: “Wolt has a presence across more than 20 countries, many of which are participating in the 2021 IIHF Ice Hockey World Championship, so this is the perfect way to reach their target markets. This exposure will allow them to expand their presence further and connect fans to the best food in their area.”
Miki Kuusi, Wolt CEO & Co-founder said: "We are really excited to become an Official Sponsor of the 2021 IIHF Ice Hockey World Championship. Finland is a big hockey country and it's a big milestone for us to be able to be a part of the most exciting ice hockey event of the year. We know a lot of people tune in to watch the games, and we hope can make the game nights even more fun with great food, drinks and other things delivered directly to the sofa.”
The 2021 IIHF Ice Hockey World Championship begins on 21 May in Riga, Latvia.
Wolt is a technology company that makes it incredibly easy to discover and get the best restaurants, grocery stores and other local shops delivered to your home or office. Wolt works together with over 40,000 restaurant and retail partners as well as with over 90,000 courier partners across 23 countries and more than 180+ cities.
The Helsinki-based company was founded in 2014, employs over 3000 people today, and is led by its co-founder and CEO Miki Kuusi. Wolt has raised $856 million in funding from investors such as ICONIQ Capital, Tiger Global, DST, Prosus, KKR, Coatue, 83North, Goldman Sachs, Highland Europe and EQT Ventures & EQT Growth, among others.