Infront and ADAC accelerate together

Expansion of partnership sees Infront becoming Official Marketing Partner of ADAC Motorsport

Frankfurt/Munich, Germany - Infront and the ADAC are further expanding their long-standing cooperation. The two partners made the announcement during the DTM final at the Hockenheimring. Effective immediately, Infront is the long-term Official Marketing Partner of the ADAC Motorsport.

As part of the cooperation, Infront will market all event series from the ADAC Motorsport rights portfolio, including the current flagships DTM and ADAC GT Masters as exclusive marketer, which will be further developed jointly between the ADAC and Infront to create a unique platform for companies and brands.

Success with bundled expertise

Infront and the ADAC have been working together successfully for many years, and now the partnership is being intensified and expanded. To this end, Infront is installing a team in Munich that will work door to door with the ADAC to jointly strengthen motorsport in Germany.

Thomas Voss, Head of ADAC Motorsport, says: "Through the partnership with Infront, we are making the marketing of the DTM and the other ADAC racing series fit for the future. Together we want to grow further and win new partners, especially for the DTM. With its know-how and global network, Infront is exactly the right partner for this."

Matthias Pietza, Managing Director at Infront Germany, adds: "This partnership is something very special for us. Thanks to our long-standing cooperation with the ADAC, we have a basis of trust on which we can optimally build with our team on site. We are very much looking forward to using ADAC's experience and our expertise to make the sport even more attractive for companies and their brands. At the same time, we want to create a unique platform where first-class motorsport goes hand in hand with innovation."

About ADAC Motorsport

ADAC is the No. 1 in German motorsport and, together with its regional and local clubs, organizes around 2,500 motorsport events on two and four wheels every year. The ADAC portfolio includes the DTM, Europe's most popular racing series, the ADAC GT Masters and the ADAC GT4 Germany, but also the German Rally Championship or the motocross series ADAC MX Masters. ADAC organizes Germany's biggest sporting event, the MotoGP race at the Sachsenring, and likewise the Central European Rally, a round of the World Rally Championship.