Long-term agreement strengthens the collaboration between the most successful European rugby club and its commercial partner.
Paris, France / Zug, Switzerland – Infront and Stade Toulousain, the most successful club in European rugby, announce the extension of their exclusive commercial partnership for the upcoming ten seasons until 2035.
In 2017, at the same time as Didier Lacroix took over as Stade Toulousain’s President, Infront was first appointed exclusive commercial agency, aiming to establish the strongest club brand in world rugby. This goal has been successfully achieved, evidenced by a revenue increase of over 48% through strategic marketing of partnerships and hospitality services, culminating in record sales for the 2023-2024 season.
For the past seven seasons, numerous projects have been successfully delivered, including major commercial partnerships for the men’s and women’s teams, the launch of the ST Aéro Business Club, a business club dedicated to aeronautic and aerospace companies, as well as the growth of the endowment fund revenues.
Didier Lacroix, Stade Toulousain President, stated: “Stade Toulousain is delighted to see the continuation and expansion of a collaboration of excellence that contributes every day to rallying a unique and committed network of partners around the club and its sporting and economic project. It's a page in the history of the Rouge & Noir that we continue to write together, in loyalty to shared values, driven by the same desire to write it in capital letters. The club is determined to work with stability and continuity to meet the challenges ahead. The renovation of our stadium and its hospitality facilities, and our international reputation, are just some of the issues we'll be working on together with the Infront teams to further improve our performance.”
Julien Ternisien, Senior Vice President Summer & Winter Sports of Infront, said: “Based on a refined shared vision and a broadened range of projects, our collaboration with Stade Toulousain now enters a new era and will enable the club to continue its ambitious development plan through a new phase of growth in sponsorship and hospitality revenues. Everyone at Infront is proud to provide the Europe’s most successful rugby club with expertise, best-in-class services and lots of passion and dedication. I am sure we can go even further helping Stade Toulousain reaching new heights.”
Alexis Zabel, Managing Director of Infront France, added: “We are very excited to announce the extension of our exclusive commercial agency agreement with Stade Toulousain. The renewed trust from the club’s President and the Board rewards the high-quality work provided by our team during the last seven seasons. Based on our shared long-term ambition, the strong financial results achieved so far as well as impressive sporting success, we are convinced we can jointly take the club’s marketing efforts to the next level during the upcoming decade.”
About Stade Toulousain
Stade Toulousain plays in the Top 14 and Investec Champions Cup. Since its creation, Stade Toulousain has won the French Rugby Championship 23 times and the European Championship 6 times. This makes it the most successful French and continental club to date. In 2019, Stade Toulousain was recognized as the French rugby club with the highest brand awareness, and the fourth most successful French club across all sports. In 2024, the Stade Toulousain was ranked 1st Training Centre by the Ligue Nationale de Rugby, recognized as the most efficient in the Top 14 for the 3rd consecutive year and the 5th time since the ranking was established. Beyond the purely sporting framework, the Stade Toulousain, as part of its CSR approach, is fully committed to the economic and social life of its city and region.
