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Collaboration to go beyond 15 years as it continues to drive revenue, innovation and global exposure
Zug, Switzerland/Istanbul, Turkey – Infront and the Turkish Basketball Federation (TBF) have announced an extension of their exclusive and comprehensive marketing, media, data and technology partnership, marking a continuation of one of the most successful and longest sports agency collaborations in Turkish sport.
The new agreement runs until 2029, building on more than a decade of collaboration that has elevated Turkish basketball to unprecedented heights.
Since its inception in 2013, the partnership has delivered remarkable results, including over 100 sponsorship agreements for the national teams, the Basketball Super League, Women’s Basketball Super League, Men’s and Women’s Turkish Cup and second tier Turkish Basketball League. This has resulted in a tremendous revenue and broadcast exposure across more than 20 countries.
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The agreement ensures sustained innovation and growth for Turkish basketball with advanced technology like AI-based automated cameras, virtual commentary and enhanced live-streaming capabilities set to enable the broadcast of over 500 games annually.
Ender Uslu, Managing Director of Infront Turkey, said: “This partnership has been revolutionary for Turkish basketball, acting as a model for other federations and clubs. Extending our collaboration reflects our mutual success in growing the game both domestically and internationally. Together, we have established a foundation that inspires fans, attracts sponsors, and sets a benchmark for innovation.”
Hidayet Türkoğlu, TBF President said: "Our long-standing partnership with Infront has made significant economic contributions to Turkish basketball. Thanks to our collaboration, we are taking important steps to ensure that our clubs achieve a stable sponsorship structure and to enhance economic sustainability through a joint marketing system. In the new term, we will continue to contribute to the growth of Turkish basketball and add value to all its stakeholders."
The partnership will also usher in new opportunities from 2025, including enhanced gaming rights and expanded international engagement.
