Zug, Switzerland – The 2024 DTM season under the ADAC umbrella is gearing up for an exciting start on April 26 at the Motorsport Arena Oschersleben. This year marks a significant leap in the series' marketing efforts after Infront was named the official marketing partner of ADAC Motorsport and exclusive marketing partner the DTM as it looks to build on its brand presence and amplify the event’s appeal globally.
Since their announcement in October 2023, Infront has successfully integrated major brands into the racing series, notably the addition of LIQUI MOLY, MASCOT, and VIEROL as official partners.
Each new partner brings a unique edge to the DTM series. LIQUI MOLY extends its presence across all races with strategic branding placements, enhancing its visibility and reinforcing its market position within motorsport. MASCOT steps in as the Official Workwear Partner, outfitting ADAC staff and gaining exposure across all racing venues. Meanwhile, VIEROL is making its debut in motorsport, marking a significant milestone with prominent placement throughout the series' venues.
A total of 16 races are scheduled from April to October and promise thrilling competitions among 30 world-class GT3 drivers and top automotive brands like Audi, BMW, and Mercedes-AMG. The introduction of sustainable fuels and a 'Bottle Free Zone' highlights ADAC’s commitment to environmental stewardship, aligning with modern sustainability trends in sports.
Marco Sautner, Managing Director of Infront Germany, said: “These new partnerships and the start of the DTM season shows how much motorsport means in Germany. The reach of the racing series and its strong audience make it a prime choice for boosting brand awareness.”
