Partnership affirms Optic 2000’s desire to become the benchmark optician in the world of sport
Paris, France / Zug, Switzerland – Infront, one of the leading global sports marketing agencies, has secured Optic 2000 as a Major Partner of the French Rugby Federation (FFR). This long-term partnership includes the French men's and women's teams as well as the under-20s, consolidating Optic 2000's commitment to French sport. The signing took place in Marcoussis, on the side-lines of the France-New Zealand clash on 16 November.
Following its commitment as Official Supporter of the Paris 2024 Olympic and Paralympic Games, Optic 2000 is re-affirming its desire to become the benchmark optician in the world of sport. This ambitious partnership reflects the network's commitment to visual health by raising awareness about the importance of vision for sporting performance among rugby fans. Optic 2000 aims to make an active contribution to the visual health and comfort of sportsmen and women and their supporters by providing vision screening and suitable equipment at events.
At the same time, Optic 2000 is joining forces with the French Rugby Federation to promote inclusion in sport. Thanks to the federation's CSR endowment fund, this partnership focuses on the integration of people with disabilities, making rugby more accessible to all. This collaboration reflects a shared commitment to making sport an inclusive space, where every rugby fan, can participate fully.
Alexis Zabel , Managing Director of Infront France, said: "Joining forces with the French Rugby Federation goes far beyond a simple partnership. It is a commitment to a recognised and influential institution, bringing together a large community of enthusiasts. This partnership will enable Optic 2000 to benefit from exceptional visibility while aligning itself with the values of performance, commitment and inclusiveness embodied by rugby. This is a unique opportunity to strengthen its image and create local synergies in close proximity to clubs and supporters.
Benoit Jaubert , Managing Director of the Optic 2000 Group, said: "This partnership reflects our deep commitment to making visual health accessible to all, a mission that we accomplish with high standards and team spirit. Our aim is to become a trusted coach for every French person in the field of visual health, while at the same time being a benchmark for sports equipment. Through this approach, we are affirming our vision of local, inclusive, and sustainable support, driven by the energy and strength of the team.
Florian Grill , President of the French Rugby Federation, added: “This partnership with Optic 2000 proves the appeal of rugby. It also reinforces our ambition to transform the FFR into a 'federation with a mission'. Optic 2000's geographical presence, with a nationwide network close to our clubs, enables us to offer essential visual health services to improve the well-being of all. Together with Optic 2000, we are going to build concrete actions for people with hearing and visual disabilities through the “Rugby au Coeur” endowment fund supported by the FFR.”
About the French Rugby Federation
The Fédération Française de Rugby (FFR) is an association governed by the French Law of 1901, founded on 13 May 1919, which is responsible for organising and developing rugby union (XV, X, 7 and 5) in France. It is an institution delegated by the Ministry of Sport, which is responsible for administering, regulating and developing amateur rugby in France, as well as supervising the French national teams. @francerugby
About Optic 2000's commitment to sport
As an official supporter of the Paris 2024 Olympic and Paralympic Games, Optic 2000 has just signed a partnership agreement with the French Rugby Federation. With this partnership, Optic 2000 is clearly reaffirming its ambition to become the benchmark optician for sport. This partnership reinforces the commitment of its entire network to sports expertise and embodies its positioning as the experts in visual health for all French people.
