Zug, Switzerland/Toulouse, France – Peugeot has extended its 27-year long partnership with France’s TOP14 champions Stade Toulousain until the end of June 2027. The deal, brokered by Infront, will see the car manufacturer continue as a main sponsor, providing it prominent branding on the team's jersey and all training clothing for both the TOP14 and Champions Cup matches.
This season will see an even closer connection on the pitch as Stade Toulousain’s away jersey, designed in collaboration with Peugeot, honours the automaker's return to the World Endurance Championship.
Furthermore, Peugeot reinforces its commitment to environmental sustainability, providing the entire professional team and Stade Toulousain Rugby staff with 100% electrified vehicles this year.
Didier Lacroix, President of Stade Toulousain Rugby, said: "For 27 years, our relationship with Peugeot has been founded on loyalty and trust. We are immensely proud to have Peugeot extend their Major Partner contract until the end of the 2026-2027 season. This project signifies more than a partnership; it's a tribute to our shared dedication to sporting excellence."
Christophe Prevost, Director of Peugeot France, said: "Our shared love for effort, competition, and performance has allowed this partnership with Stade Toulousain to flourish since 1996. I'm thrilled that the team will sport a new jersey in Peugeot colours for the upcoming season, embodying the iconic white and "Kryptonite" green colours of Peugeot Sport."