Gothenburg, Sweden/Salzburg, Austria – RDBR, the Swedish skiwear brand, has been named the official clothing supplier for the FIS Alpine Ski World Championships 2025 in Saalbach, Austria, after reaching an agreement with Infront, the International Ski Federation's (FIS) exclusive sports marketing partner.
Founded last year in Gothenburg, Sweden, RDBR has quickly made a name for itself, becoming the official outfitter of Alpine Ski Team Sweden.
Magnus Liljeblad, RDBR CEO, said: "Austria is currently the most important key market for our young brand. The importance of skiing in this country is unrivalled in international comparison and the enthusiasm of Austrians for skiing is breath taking. For us, therefore, there would be no better place to see our proverbial baby grow up.”
Starting in September 2023, RDBR's affordable premium skiwear will be available online in Austria, with the exclusive World Championship collection to follow in winter. Former Austrian-Swedish downhill racer Alex Köll has been named as a brand ambassador, adding momentum to RDBR's growth in Austria.
.jpg "Pentaphoto_145201 (1)")
