Istanbul, Turkey – ING, the global financial institution, has become Title Sponsor of the Turkish Basketball Super League after signing a three-year agreement.
The new partnership was brokered by Infront, a Wanda Sports Group company and exclusive media and marketing representative of the Turkish Basketball Super League.
ING will benefit from an increased presence in Turkey's top basketball league having previously acted as a Main Sponsor. Its brand will feature on the court for all 240 games including playoff matches.
It also includes the option to create digital content and activate its sponsorship through the league's players and officials.
Ender Uslu, Managing Director of Infront Turkey said: "ING is a globally-recognised brand that has consistently aligned itself alongside some of basketball's top properties. The company has already seen the value that the Turkish Basketball Super League can offer as a Main Sponsor and I'm delighted to continue working with them in their new expanded role within the competition."