Zug, Switzerland – Warrior Sports Inc. has prolonged its partnership with the Champions Hockey League (CHL) for the second consecutive time. The agreement was brokered by Infront, a Wanda Sports Group company, and the exclusive media and marketing partner of the CHL.
The premium sporting goods manufacturer will remain the Official Kit Supplier for the next three seasons running from 2020/2021 to 2022/23.
The agreement includes supplying all CHL players with jerseys, hockey pants and gloves, as well as broad brand visibility on rink boards and penalty benches in competing ice hockey arenas across Europe.
Warrior Sports will also equip CHL game officials with helmets and jerseys and continue to supply CHL staff, Infront venue managers and all club staff with their high-end apparel.
Matthias Wolf, Managing Director of Warrior Sports Europe, said: "The Warrior Sports team is proud to continue to contribute with its products and service to the success and positive development of the CHL. Cooperation and collaboration with some of Europe's top clubs remains a key factor to ensure we best serve players and officials and we look forward to another successful three years of partnership."
This agreement follows last week's announcement of prolonging the partnership between Infront and the CHL until 2028, building on a foundation which has stimulated consistent growth since the competition's launch in 2014/15.
The league is fully owned and operated by Champions Hockey League AG/Ltd which includes, as its shareholders, 26 European clubs, six National Leagues and the International Ice Hockey Federation. The Shareholder Leagues are from: Austria (EBEL), Czech Republic, Finland, Germany, Sweden and Switzerland. The best teams from the Challenger Leagues (Belarus, Denmark, France, Great Britain, Norway, Poland and Slovakia) are extended Wild Cards. The 2019/20 season includes 32 teams from 13 leagues who battle in 125 games from August to February to be crowned Europe’s club champions. The CHL season culminates in a one-game Final showdown to be played on 4 February 2020.