Zug, Switzerland/Vienna, Austria – The European Handball Federation (EHF) and Infront have announced the migration of the revamped streaming platform, EHFTV, to Stream Engine, Infront Lab’s platform for custom built Over-the-Top (OTT) streaming channels.
EHFTV is the streaming home for all EHF competitions including premium events such as the EHF Champions League, the EHF European League and the Men’s and Women’s EHF EUROs as well as for youth and beach handball.
The move allows EHF to expand its audience and reach with the availability of live and on-demand streaming in new territories while significantly enhancing the users’ experience on the platform at the same time.
The channel will feature live commentary on all matches of the Machineseeker EHF Champions League and the Men’s and Women’s EHF EUROs. Furthermore, one match per round of the EHF Champions League Women and selected EHF EURO Qualifiers will have commentary.
EHFTV’s new archive channel will be more robust than ever before, with matches from the last three decades of EHF competitions, including the EHF Champions League, the EHF European League (and its predecessors) and the EHF EUROs.
On top, fans will be able to enjoy a constantly growing number of ‘EHF Originals’ granting unprecedented insights behind the scenes of Europe’s top handball competitions and showcasing the sport’s biggest stars.
Damian Browarnik, Managing Director, Infront Lab, said: “This collaboration further solidifies our commitment to enhancing the handball viewing experience by leveraging the technology of Steam Engine. By migrating EHFTV to the platform we’re not only improving access but creating a more engaging platform for fans worldwide. It also allows for better synergy between our technological capabilities and commercial rights expertise, ensuring that we deliver unparalleled value to both the EHF and its audience. While Infront has and continues to manage the sale of EHF's media rights very successfully over many years, thanks to our products we are now able to evolve our partnership to the next level.”
Martin Hausleitner, EHF Secretary General, said: “EHFTV continues to be the OTT platform-of-choice for all our fans interested in watching the very best of European handball wherever and whenever they want. Moving to the new platform with technology provided by the EHF’s long-standing partner, Infront, will grant a growing audience worldwide not only live access to our premium competitions but also to youth and beach handball as well as outstanding documentaries and more.”
David Szlezak, Managing Director of EHF Marketing GmbH, said: “The start of the revamped EHFTV marks another milestone on our digital journey. In the late 2000’s, EHF Marketing launched a centralised match database to support European top clubs with the exchange of video footage, therefore offering a video-player-approach already when OTT was not a buzzword yet. EHFTV then saw the light of day a few years later, led to valuable fan engagement and became one of the most important assets of our ecosystem. The relaunch of the platform ahead of the upcoming season now further contributes to EHF Marketing’s path of elevating European handball.”
EHFTV subscribers will have access to full games, extended highlights, condensed game highlights and top action from the varying competitions.
Live viewing will be based on geo-locations and fans will have the flexibility of choosing from several subscription types based on their preferences: yearly, monthly or pay-per-view. Tournament passes for events such as the EHF EURO are also available. Game highlights and the ‘EHF Originals’ will be available worldwide, free of charge.
Infront Lab is part of the Group's Media, Betting and Technology unit led by Amikam Kranz as Senior Vice President. This combination of Infront’s technology business with betting and media rights provides, as aforementioned, more holistic commercial opportunities to rightsholders.
About Infront Lab
As the tech branch of Infront Sports & Media, Infront Lab offers full 360 support for rights owners and sports organisations to shape the future of sports by creating fan-centered experiences. Located in the heart of Israel’s tech capital and across the European sports landscape, Infront Lab has a front-row seat to the latest developments, cutting-edge technologies and the world’s top sports organisations, allowing us to match the right technologies with the correct rights owners.
About the EHF and EHF Marketing GmbH
The European Handball Federation (EHF) is the governing body for handball in Europe. With 50 member federations and two associated federations, the EHF is responsible for a wide range of tasks and activities from promotion, development and education through to the organisation of high profile competitions and events including the EHF EURO and EHF Champions League. The headquarters of the federation and its marketing subsidiary, EHF Marketing GmbH, are in Vienna, Austria. EHF Marketing GmbH works closely with marketing and media partners, as well as with Europe’s leading clubs to release the full potential of the sport on the international sports market. The EHF Marketing GmbH is responsible for the exploitation, organisation and promotion of the European club handball competitions including the Machineseeker EHF Champions League, the EHF Champions League Women and the EHF European League.
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