New subscription types, payment workflows and improved landing page options highlight Stream Engine updates
A new version of Stream Engine, Infront Lab’s solution for custom built Over-the-Top (OTT) streaming platforms, has launched, highlighted by a list of new features and developments to improve experience and workflows for viewers and sports organisations.
Stream Engine allows rights holders and content creators to control and customise the viewing journey from end-to-end, building branded platforms quickly, cost efficiently and without coding experience or technical know-how.
New and existing users will enjoy upgrades that will be felt on both the viewers’ side as well as in the behind the scenes building of the streaming channels
New landing pages with individual styles
Create dedicated channels and pages for events, tournaments or leagues as well as landing pages for marketing purposes. The new multi-page channel options allows for easier access to segmented games, events and league content. Marketing teams benefit this new feature by driving viewers directly to these pages, allowing for better tracking of efforts from both organic and paid marketing channels.
Each landing page can be individually styled to have its own look and feel, to differentiate between types of events within the same channels, men’s vs. women’s competitions, different leagues or tournaments.
New subscription and purchase flows
Stream Engine’s now offers more options for subscriptions, payment flexibility and promotions.
- Introducing viewing bundles: Bunch together events such as tournaments as part of a “bundle pass,” paid for upfront rather than in recurring monthly or yearly payments.
- Create ad-supported or ad-free premium subscriptions: Create different types of subscriptions, free ad-supported streaming or reduced price ad-supported streaming or premium, add free channels
- New payment options: Subscribers can purchase their subscriptions from their mobile devices using Apple Pay and Google Pay, creating smoother payment workflows
- Coupons management and PPV coupons: create coupons for special events and holidays directly within the system for subscriptions and PPV purchases
- Upgrade flexibility: Improved workflows allow users to easily change or add parallel subscriptions to their subscription types from their account settings
- Review changes before updating channel: The new Content Staging feature allows editors and creators to build and view sections, channels and landing pages in review before they are launched live to audiences, to ensure every page is designed properly.
Event “waiting rooms"
Create “waiting rooms” for fans who have joined the stream before the event begins. Viewers will not have to do anything once in the waiting room, and the stream will begin automatically as soon as the event changes from “scheduled” to “live”.
Use these waiting rooms to highlight sponsors and create more value partners by showcasing their logos in additional real estate on the channel.
Want to see the new Stream Engine in action?
