Introducing Content Partners: amplify your reach and insights via Content Engine

Infront Lab has introduced Content Partners, a powerful new feature on Content Engine, the company's social content creation and distribution platform, designed to elevate social media strategy. Content Partners taps into the world of influencers and partners by providing sports organisations with a tailored tool to extend their reach by easily sharing content from the platform. The Content Partners feature allows for the distribution of content from one Content Engine client to additional clients with just a few clicks, ensuring ready-to-publish content arrives in everyone's schedules.

What is Content Partners?

Content Partners enables sports organisations to distribute "suggested content" to their affiliated clubs, players, influencers or partners, effectively amplifying their social media presence. "Suggested content" may include anything from automatically generated highlights, to branded match graphics or birthday messages - any content an organisation may want to share with their networks.

This innovative feature goes beyond simple sharing by providing invaluable insights into content performance across multiple channels.

Key benefits:

• Expand your reach: Distribute your content to a wider audience by sharing it with partners
• Track content performance: Gain a comprehensive view of your content's performance across your own and partner channels all from one centralised location - and without waiting for input from your partners
• Identify high-performing content: Determine which content resonates best with fans by analyzing engagement metrics both for you and your clubs
• Streamlined workflow: Automate content sharing with WSC automated clips or manually select content for distribution

How it works:

As a sports organisation, broadcaster or brand, you can now send "suggested content" to your influencers and partners. These partners can then choose to share the content automatically based on predefined rules or manually select content to share.

• Automatic sharing: Leverage our partnership with WSC Sports to create AI generated clips to automatically share content with partners based on specific criteria, ensuring timely and efficient distribution, without manual inputs.
• Manual sharing: Maintain full control over content selection by manually choosing which suggested content to upload and share with partners.

Are you ready to optimize social media strategies, increase fan engagement, and gain deeper insights into content performance?