WSC Sports Acquires Infront Lab’s Engines 365  to Supercharge Sports Organisations' Digital Fan Engagement

WSC Sports, the global leader in AI-driven sports content automation, has acquired Infront Lab’s Engines 365 and will add the solution to its offering, further helping sports organisations manage and deliver digital experiences. WSC Sports and Infront will jointly manage selected existing projects, formerly held by Infront Lab, which will no longer be operational.

Beyond the acquisition, WSC Sports and Infront will continue to collaborate on OTT streaming solutions and consultancy services for sports rightsholders based on the combined technology stack.

The strategic move comes as sports organizations worldwide race to capture and maintain fan attention in an increasingly fragmented digital landscape. By integrating Infront Lab’s industry-leading technology and expertise, WSC Sports strengthens its position as the ultimate partner for rightsholders looking to build direct fan relationships and unlock new revenue opportunities.

With the acquisition, WSC Sports incorporates two new products into its technology portfolio:

• Stream Engine – A white-label OTT platform that empowers sports organisations to launch and manage their own streaming services with greater control and flexibility.
• Content Engine – A dynamic social media publishing and management system designed to maximize engagement across digital channels.  

As part of the acquisition, WSC Sports welcomes various members of the Infront Lab team and will assume most of the existing Engines 365 client contracts, ensuring a seamless transition for current customers.

At the same time, Infront will maintain an integrated Digital Account Management team as the contact point and dedicated resource to manage and oversee digital business relations with all existing Infront Group clients previously serviced by Infront Lab.

"This acquisition strengthens our mission to help sports organisations build thriving digital ecosystems that capture value throughout the entire fan journey," said Daniel Shichman, CEO and Co-Founder of WSC Sports. "By integrating Infront Lab’s innovative technology stack with our AI-powered content automation platform, we’re creating an unmatched solution for rightsholders navigating today’s complex digital landscape. I am excited to welcome Infront Lab’s employees to WSC Sports."

Amikam Kranz, Senior Vice President Media, Betting & Technology at Infront, stated: "We’re proud of the breakthrough digital solutions the Infront Lab team has created for sports organisations worldwide. As a leader in digital transformation, Infront Lab has consistently delivered cutting-edge technology that redefines fan engagement. WSC Sports is the perfect home to take these innovations to the next level. We’re excited to continue collaborating with WSC Sports around custom-build OTT streaming solutions and consultancy services to meet the evolving needs of our clients and the wider industry. Overall, this new set up provides all our existing partners with the highest level of continuity.”

The deal arrives at a pivotal moment for the sports industry, as organisations prioritize first-party data strategies and direct fan engagement. By bringing Infront Lab’s world-class technology in-house, WSC Sports expands its ability to help clients streamline operations, deepen audience relationships, and unlock powerful new revenue streams.