Participation Sports

The emerging field of participation sport events is growing rapidly, presenting an exciting and rewarding space for your brand to explore new ways to connect with diverse, engaged audiences and to drive employee engagement and workplace wellbeing.

As Europe's market leader in mass participation events, with a host of popular owned properties and strategic partnerships, Infront’s Active Lifestyle Team offers expert help to you find the perfect fit for your sponsorship and/or workplace health goals.

We provide exclusive access to leading fitness events in various formats, from classic (e.g., city marathons) and corporate (e.g., team endurance runs) to themed (e.g., obstacle courses) and digital events (e.g., interactive urban challenges).