Vodafone and the Turkish Volleyball Federation
Vodafone, a global telecommunications leader, signed a significant three year sponsorship agreement with the Turkish Volleyball Federation (TVF) for both the Turkish Women’s National Team and the country’s top league, the Vodafone Sultans League, in October 2023.
This partnership, facilitated by Infront, is the largest sponsorship of its kind for women’s sport in Turkey and volleyball globally, indicating a substantial commitment towards promoting women’s volleyball and gender equality in the region.
The TVF was keen to form partnerships which offered not only visibility, but a connection to fans on a deeper level. Such purpose-driven partnerships not only sharpen the profile of the brands involved but also resonate with consumers who share similar values.
This case study gives an overview of the first year of the partnership and will be updated through time.
Facts & Figures*
*From Feb-April 2024