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Content X

THE SPORTS CONTENT AUTOMATION PLATFORM

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Content X calendar, streams and analytics

The Content Process

Content X automates the first four steps of the sports content creation process, using your data and video feeds to automatically produce highlights, graphics and written copy.

01
Gathering
Receiving images & videos, gathering info & statistics and manually uploading content
02
Editing
 Hiring professional editors and spending time logging and editing video and graphics
03
Packaging
Packaging content for specific sponsor
04
Promoting
Manually uploading content to each channel, following proper guidelines
05
Tracking
Tracking content performance across all channels and adjusting  strategies based on concrete data

FEATURES

1_
Automated content creation

Streamline your entire content creation process with automatically produced videos, images and copy.

2_
Centralized publishing

Aggregate content in one central location for easy, swift approvals and publishing.

3_
In-depth analytics

Track your content across the web to discover its true media value.

4_
Advocacy

Automatically produce and distribute engaging content to your top advocates, partners and sponsors.

5_
Social inbox

Engage with fans on every social channel without leaving the platform.

6_
All-in-one platform

Simplify workflows by aggregating all content creation, distribution and monitoring elements in one central location.

Content X

1_

for Sponsors 

  • Connect your feeds and receive automated, branded video and graphics
  • Increase content output to reach more fans at any given time
  • Drive more fans to watch live 
  • Leverage volumes of content to create a content archive
  • Create additional revenue streams with more content for new and existing partners
  • Automatically share content with sponsors
2_

For Broadcasters

  • Easily control all of your content from one central location
  • Increase exposure with automated production processes
  • Drive fans to O&O platforms and live broadcasts with real-time content at scale
  • Provide on-air talent with real-time content to share
3_

For sponsors

  • Receive automated content for every game, in real-time
  • Increase social media output with partner content
  • Improve visibility and engagement 
  • Gain new customers

WHAT CONTENT X CAN DO FOR YOU

Clubs, leagues and federations

  • Automatically receive branded video and graphics

  • Increase content output to reach more fans at any given time

  • Drive more fans to watch live 

  • Leverage volumes of content to create a content archive

  • Create additional revenue streams with more content for partners

  • Automatically share content with sponsors
Broadcasters

  • Easily control all of your content from one central location

  • Increase exposure with automated production processes

  • Drive fans to O&O platforms and live broadcasts with real-time content at scale

  • Provide on-air talent with real-time content to share
Sponsors

  • Receive automated content for every game, in real-time

  • Increase social media output with partner content

  • Improve visibility and engagement 

  • Gain new customers

HOW SPFL POWERED THEIR CONTENT WITH CONTENT X

The biggest thing is time, because the time that we’ve been given back has allowed us to create a much clearer strategy going into next season.
Graeme Thewliss
Graeme Thewliss

Digital Content Manager, SPFL

SPFL 2022 SEASON OUTCOME

101
%
INCREASE IN REACH
90
%
Increase in Engagement
285
%
Increase in New Followers
76
%
Increase in Total Posts
137
%
Increase in Impressions
52
Days of work saved a year

Our clients

The time has come
to automate your sports content
See Content X in action
Book your Demo