CASE STUDY

Stora Enso & FIS Nordic World Championship

Sustainability Sports Sponsorship
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CASE STUDY 21/10/2024

Sustainability in action

At the forefront of renewable solutions, Stora Enso partnered with the FIS Nordic World Ski Championships to bring sustainable innovation to one of winter sports’ biggest stages. As a global leader in renewable products, Stora Enso used its expertise to integrate environmentally friendly practices into the 2021 and 2023 championships, proving that large-scale sporting events can prioritise sustainability without compromising on impact.

This case study highlights the transformative steps taken by Stora Enso, from eliminating single-use plastics to creating renewable infrastructure. From wooden installations and recyclable event materials to biodegradable alternatives in catering, every aspect of the championships reflected Stora Enso's commitment to sustainability.

By embracing the principles of a circular bioeconomy, Stora Enso reduced the events' carbon footprint, achieving a 25% reduction in CO2 emissions. From event infrastructure to community outreach, this collaboration underscores how sport and sustainability can thrive together.

Key Takeaways: 

The partnership successfully positioned the company as a leader in both the sports and environmental arenas, setting a benchmark for future collaborations that value sustainability.

The sponsorship also led to deeper engagement with customers and stakeholders, as Stora Enso lived its brand promise of sustainable living through action, not just words.

Stora Enso, in partnership with Infront, set a new standard for eco-friendly events and demonstrated the potential of renewable products in creating a greener future.