The impact of the COVID-19 pandemic on an industry heavily reliant on live sport and in-person engagement has been well-documented, but with great impact, also comes great opportunity.
Infront is addressing six trends as the most relevant for rights holders and brands:
Embracing complexity: Navigating a changing media distribution landscape
Entertain me: Meeting demand for content formats beyond live
Performance and flexible partnerships: The implications for sports sponsorship
Tech boom: Harnessing the growing sports tech market
Keeping fit: Intensifying fitness mega trends
A new essential ingredient: The evolution and growth of esports
